THE STORY OF JOVIBOWL
JoviBowl has one simple purpose: to love our pets like they love us.
Unconditional love is reflected in how we feed our furry friends. Our story started with our founder, Joel Brown, and his quest to better care for a high energy dog whose bouncing nature kept returning him to the “cone of shame.” It expanded to include every pet for whom eating has become a source of difficulty and every pet parent who shares that stress. Wellness begins with a bowl. An elevated feeding bowl can improve your pet’s ease of feeding, digestion, and overall wellness.
SMART DESIGN MEETS FEEDING TIME
Mobility issues affect almost all dogs at some point in their lives. JoviBowl is the most adjustable elevated feeding device ever built, because every dog has a different story. It’s about tilt-ability: a bowl that moves to meet a dog exactly where he or she is at, whether coned-up from surgery, arthritic from age, or simply in need of better digestion. It’s the only bowl you’ll ever need when you get a puppy. Plus, JoviBowl looks kind of cool. Form meets function. A well-fed pet is a jovial friend once again, and an elevated feeding bowl makes eating better easier.
ONE DOG'S TALE FROM OUR FOUNDER
“My Enzo, an energetic, hyper-intelligent Jack Russell terrier, tore his cranial cruciate ligament, which required him to don the dreaded ‘cone of shame’ for what felt like an eternity. The post-surgery recovery was brutal. Eating became more than a chore…it was stressful for both of us, the difficulty of removing and replacing the cone after feedings became a living nightmare. I unsuccessfully searched for anything that would help us, but couldn’t find a product that was a good fit for my little guy. Being an avid designer and woodworker, I decided to create a solution for us, a feeding system that would allow him to eat comfortably while he could continue to wear his cone. This was the first step in creating JoviBowl. Throughout three years of continuous development and speaking with many other pet parents, I discovered numerous benefits from a feeding system like this. Furthermore, I realized how JoviBowl could provide a better feeding experience to pets of all ages and sizes, and in the long term, have a real impact on the health and happiness of all pets.”
“Because of the dog’s joyfulness, our own is increased. It is no small gift. It is not the least reason we should honor the dog in our own life.”
Mary Oliver, Dog Songs
ALONG CAME LOKA
“When Enzo passed, I found myself in a heavy grieving period. One day at work, a commotion in front of my studio had me and my team running outside to see what all the ruckus was about. What I thought we witnessed was a very frightened young dog, trying to run from anyone and anything. My shop team and I went into action-mode and were able to safely get the puppy and bring her inside. After a closer inspection from the vet, I was informed that though she may be young at heart, she was not in years and certainly not in sight. The last thing I was expecting was to become a parent so soon, but Loka needed me…and I found that I needed her as well. Because of her blindness, I took Enzo’s bowl off the shelf to make her feeding time more comfortable, and again the JoviBowl became an amazing solution for a struggling dog. Because of our success stories, I decided JoviBowl is a solution that all struggling pet parents should have access to.”
MORE WELLNESS FOR YOUR PETS
As we launch JoviBowl, we want to make sure more heartwarming tales are made possible. We photograph only dogs and cats that are up for adoption or that have been saved by adoption and showcase the stories of their battles and victories. By partnering with like-minded pet wellness organizations, we help support the fostering and adoption of these four-legged friends who should never be forgotten.
WHEN WE KNOW BETTER, WE CAN DO BETTER
Dogs have been our close companions for 33,000 years. The name of their species, Canis lupus familiaris, tells the story of dogs and humans: “the familiar wolf.” But in the last few hundred years, through breeding, we have created a species that is utterly dependent on us both physiologically and otherwise. Modern dogs rely on their humans for everything: how much and when they eat or go outside or exercise. The same is true for cats, whose species is named Felis catus. Although they’ve been our companions for only 12,000 years, and they pretend to be slightly less dependent on us (the term domesticated cat is an oxymoron, one writer wrote) than dogs, feline lives are shaped around their humans. Yet we continue to often let our pets struggle with the most fundamental act, eating. This is what inspired JoviBowl.